Tuesday March 19th

9:30am - 9:45am | Retail Reviews and Growing Revenue:

Reviews are everywhere, on Amazon, Yelp and Google. According to BrightLocal, 95% of consumers between the ages of 18 and 34 read reviews for local businesses in 2018 and 91% trust online reviews as much as personal recommendations. This session will cover how to handle your positive and critical reviews in order to increase customer loyalty and get new customers.


Speakers: Darnell Holloway | Yelp

Where: Central Hall Lobby

10:00am - 10:15am | Rise of the Robots: Chat Bots, AI, Machine Learning and Virtual Reality are Transforming Commerce

From marketing, to merchandising, to customer experience, the way we engage with customers is changing at a tremendous pace, driven by today’s customer expectations. None of us has the resources to truly personalize at scale to improve consumer retail experience. How might AI help?

This session will uncover emerging artificial intelligence technology, future capabilities that will exist for practitioners, and insight into how this will impact overall customer experiences.and increase conversion.

We will explore how AI and Cognitive Technologies are helping to: How Robots are helping with fulfillment Ways to improve and automate customer service with bots Methods for reducing friction in the shopping experience Exploring Virtual Reality and how it is impacting customer selection How your organization can get started today with any budget.


Speakers: John Lawson

Where: Central Hall Lobby

10:00am - 11:00am | KEYNOTE: Less spreadsheets, more sales: why you need POS to run your businessale That Really Works

Is there a tool that can help you drive loyalty, improve customer service, and simplify your data? Yes, your POS system. Lightspeed shows you why you could have a much easier time managing your entire business.

The POS a store uses to manage daily operations can make a massive impact on the success of your business. From helping you build customer loyalty to improving the service you are able to offer and helping you access the right data to base your business decisions, we will be covering why processing your sales is only the first job of a POS.


Speakers: Caro Jang | Lightspeed

Where: Central Hall Lobby

10:30am - 10:45am | Try Before You Buy: A Great Opportunity or Returns Tsunami Risk?

More and more brands like Amazon, Stitch Fix and Trunk Club are catering to shopper’s tendencies by offering Try Before You Buy (TBYB), where many items go out and most come back. Does this represent a fantastic sales opportunity or a hellish returns scenario?

With returns predicted to reach $1 trillion dollars within a decade, can e-commerce companies leverage technology to take advantage of TBYB while also protecting their slim margins? This session will take a deep-dive look at the issue and explain how to prepare for increasing TBYB demand while avoiding getting swamped by the concurrent returns tsunami.

You will learn about:

  • The opportunities and risks inherent in TBYB
  • The retailer and consumer attitudes towards TBYB
  • The timeline for mainstream TBYB adoption and how to prepare
  • How to capitalize on TBYB while guarding against the returns tsunami

Speakers: Justin Press | Brightpearl

Where: Central Hall Lobby

11:00am - 11:15am | Retail Reviews and Growing Revenue:

Reviews are everywhere, on Amazon, Yelp and Google. According to BrightLocal, 95% of consumers between the ages of 18 and 34 read reviews for local businesses in 2018 and 91% trust online reviews as much as personal recommendations. This session will cover how to handle your positive and critical reviews in order to increase customer loyalty and get new customers.


Speakers: Darnell Holloway | Yelp

Where: Central Hall Lobby

11:30am - 12:30pm | KEYNOTE: How to Become A Richer Retailer

How long have you been trying to increase sales and get people to come to your store? Are you ready to hit that next level? There is a science to moving out the most product and putting more cash in your pocket. If you are guessing, you’re losing money. Cathy Donovan Wagner knows because she spent years trying to figure it out in her own stores. Now she wants to save you all that time and trouble. You are super talented and deserve the tools to reach your goals.

You will learn:

  • The 5 retail lies that are keeping you from the money you deserve
  • Where the money is hiding in your business
  • What you can do in 15 minutes that will impact your bottom line NOW
  • The one item you MUST understand to move massively forward
  • And the real deal on why your mindset shift will be the game-changer you’ve been looking for (this one is the ultimate DOOZY – and one you CANNOT ignore!)

Hear what you can do to MASSIVELY SHIFT your mindset AND put some proven strategies to work in your business immediately. You have NEVER been taught this before and you will be shocked at how easy it is to implement now.


Speakers: Cathy Donovan Wagner | RETAILMavens

Where: Central Hall Lobby

11:30am - 11:45am | Use Existing Technology to Deliver Effective In-Store Marketing

Did you know you can use your physical store’s technology to onboard shoppers to your e-commerce website, loyalty program, social media accounts, and more? Presenting PromoPRNT, an innovative way to use your existing technology to deliver promotions, advertisements, and miscellaneous messages such as now hiring, store hours, and links to your social media pages. With no integration needed, it’s never been easier and more cost-effective to print promotions for shoppers directly at the point of sale. And because PromoPRNT is cloud-based, managing your marketing remotely has been simplified – even if you operate multiple locations!


Speakers: David Salisbury | Star Micronics

Where: Show Floor, C3133

12:00pm - 1:00pm | KEYNOTE: The Science of Shopping: Re-inventing Your Retail Space

When was the last time you gave your store a fresh coat of paint, new carpeting or simply spiffed up the sales floor? Last year? Five years ago? Never? If a complete remodel isn’t in the cards any time soon, you won’t want to miss this important presentation. From the front door, to the back door, and every space in between, Rich Kizer and Georganne Bender will share how to put the science of shopping to work in your store to embrace your space and increase your shelf esteem!


Speakers: Rich Kizer, Georganne Bender | KIZER & BENDER Speaking!

Where: Central Hall Lobby

1:00pm - 2:00pm | KEYNOTE: How to Build a Brand to Sell for 6, 7 or 8 Figures

Build equity and wealth by developing your Private Label brand. In this one hour session, expect to learn how to file your own Trademark application, obtain Brand Registry, monitor and police your products. Plus, discover ways to build relationships that provide value… including insight on designing products, sourcing products and building customer loyalty. Finally, bring your questions for attorney CJ Rosenbaum to answer… helping your build a brand and a business worth selling one day!


Speakers: CJ Rosenbaum | Amazon Sellers Lawyer

Where: Show Floor, C3133

1:15pm - 1:30pm | Try Before You Buy: A Great Opportunity or Returns Tsunami Risk?

More and more brands like Amazon, Stitch Fix and Trunk Club are catering to shopper’s tendencies by offering Try Before You Buy (TBYB), where many items go out and most come back. Does this represent a fantastic sales opportunity or a hellish returns scenario?

With returns predicted to reach $1 trillion dollars within a decade, can e-commerce companies leverage technology to take advantage of TBYB while also protecting their slim margins? This session will take a deep-dive look at the issue and explain how to prepare for increasing TBYB demand while avoiding getting swamped by the concurrent returns tsunami.

You will learn about:

  • The opportunities and risks inherent in TBYB
  • The retailer and consumer attitudes towards TBYB
  • The timeline for mainstream TBYB adoption and how to prepare
  • How to capitalize on TBYB while guarding against the returns tsunami

Speakers: Justin Press | BrightPearl

Where: Central Hall Lobby

2:00pm - 2:15pm | Customer experience 101: how to ensure your in-store and online service keeps shoppers coming back. By Lightspeed.

Are you providing your customers with a good brand experience, both online and off? Come learn how linking your brand across channels will help make a lasting impression on shoppers, bringing them back over and over again.


Speakers: Caro Jang | Lightspeed

Where: Central Hall Lobby

2:30pm - 2:45pm | 3 Steps to Understanding Shipping Surcharges

Often referred to as a “service fee” or “handling charge”, surcharges are additional expenses applied on top of already existing shipping fees. Varying from temporary surcharges – such as holiday surcharges applied during peak shipping periods – to permanent fees that range from fuel surcharges to large package surcharges, there is a wide range of additional expenses that shipper’s shippers need to know about. You’ll gain insight on these extra charges, PLUS how you can save money on your parcel spend.


Speakers: Brian Gibbs | Refund Retriever

Where: Central Hall Lobby

2:30pm - 3:30pm | KEYNOTE: The Secret Behind Online Reviews in Retail

It’s no secret that customers use online reviews to make decisions about where they’ll spend money. But do you know how to use your reviews to increase customer loyalty and get new customers? This session will dive into how to handle positive and critical reviews, and the newest tools you should be using to amplify your word of mouth online. (Note: This session is best for businesses who sell online and brick and mortar businesses. It is not geared towards businesses who are E-commerce only)


Speakers: Darnell Holloway | Yelp

Where: Show Floor, C3133

3:00pm - 3:30pm | PANEL: 7-Figure E-Commerce Sellers: A Panel Discussion on Sustaining Growth & Profitability

Want to build your e-commerce business to 7-plus figures despite a competitive marketplace? Join this panel discussion featuring sellers that have done this and continue to lead the path in e-commerce success. Expect to gain realistic strategies to help your business reach 7-figures… or more!


Speakers:

Moderator: John Lawson

Where: Central Hall Lobby

3:45pm - 4:00pm | How to Write Plans of Action for Amazon

Join Attorney CJ Rosenbaum has he shares how how you can draft your own Plan of Action for Amazon. Attendees can expect to learn how to identify the root cause of the problem with your account (perceived or an actual issue), persuasively draft an Immediate Corrective Action plan and craft the systemic changes to your business that will persuade Amazon’s staff to reinstate your selling privileges. This is a must know for every Amazon seller and a session not to miss!


Speakers: CJ Rosenbaum | Amazon Sellers Lawyer

Where: Central Hall Lobby

4:15pm - 4:30pm | How to efficiently scale your business with Channel Management Software

The world of e-commerce is growing bigger and more complex every year. Online sellers now have to choose buyer personas to target, which marketplaces to sell on, and which software best suits their needs and ability to scale. With the rapid evolution of Amazon and the growing dominance of sites like Walmart, eBay and more, it’s more important than ever to diversify your business model. Join Tim Bildstein from SellerActive as he takes you through a crash course in multichannel management software, and shows you the tools you need to manage, expand and scale your online selling channels, all from one powerful dashboard.


Speakers: Timothy Bildstein | SellerActive

Where: Central Hall Lobby

4:45pm - 5:00pm | Using Technology to Create a Great Returns Experience

At least thirty percent of all products ordered online are returned. And, ninety-five percent of online shoppers say they will buy from an e-tailer again if the returns experience is easy and convenient. With numbers like those, it’s evident that a clear and flexible package returns policy and process is essential to the health of ecommerce businesses. But, what does that mean? Join Stamps.com as we discuss what online shoppers are looking for in a returns policy, how your returns policy can impact customer loyalty, and strategies for offering low cost or free return shipping while keeping costs under control.


Speakers: Andrew Gallup | Stamps.com  Endicia

Where: Central Hall Lobby

5:15pm - 5:30pm | Is Your Inventory Hurting or Helping You?

It’s your single largest expense. And is your most important one. Are you using your inventory to grow your business? Or is it strangling you? You work hard to make good decisions about how much to order and when to bring it in. Do you know the connection between your SKUS and your financial analysis? Cathy Donovan Wagner is a retailer and consultant who wants to shorten your learning curve. She will share exactly what to do to better control your inventory, increase your cash flow and put more money in your pocket now.


Speakers: Cathy Donovan Wagner | RETAILMavens

Where: Central Hall Lobby